The Fundamental Guide To SEO 2016Karlen Trimino
What is SEO?
Search Engine Optimisation in 2016 is a technical, analytical and creative process to improve the visibility of a website in search engines. Its primary function is to drive more visits to a site that convert into sales.
As a beginner to SEO it can be a little overwhelming. It can appear to be very technical, complicated or spammy depending on how you look at it. Thing is, the basics are simple: do keyword research + optimize the website + build some links. When it boils down to it, that’s all you have to do.
Below are 11 essential on-page SEO elements that need implemented on your site for 2016:
- Fresh and Exciting Content Frequently Updated on a Blog or Website.
- Get Social.
- Content Keywords.
- Create Longer Content.
- Topical Targeting.
- Optimized URLs.
- Effective Title Tags.
- Proper Heading Tags.
- Optimized Alt Image Tags.
- Mobility is Key.
- Secure Your Website.
The “Google Rules”
Google insists webmasters adhere to their ‘rules’ and aims to reward sites with high-quality content and remarkable ‘white hat’ web marketing techniques with high rankings.
Marketers are beefing up their investments in content, but to leverage those investments, they’ll also have to put some time and effort into learning the new rules for SEO. The days of driving traffic to your site by packing headlines with keywords are long gone, experts say, and the new SEO strategy revolves around another big-money marketing focus: experience.
Experts offer six tips on how to use SEO to maximize your content marketing in Google:
Intention is everything: You no longer need an exact keyword to offer a relevant search result, says Cyrus Shepard, director of audience development at Moz
Keywords aren’t the be-all and end-all: Including keywords in headlines is becoming less important, Shepard says. “Google has gotten better about interpreting meaning. It used to be that if you wanted to rank for ‘best restaurants,’ you had to say ‘best restaurants’ three or four times.
Focus on the user experience: Create an editorial calendar to appeal to your customers’ interests, Laetsch says. “That’s the most important thing that a marketer can do for SEO in 2016.
Size matters: Longer articles, between 1,200 to 1,500 words, perform better in search, on average, Laetsch says. “It’s significantly different than it was two or three years ago, when 300 words was a pretty long page.
Optimize for mobile: More people are reading news on their smartphones, so it’s important to ensure that your content is searchable there.
Is your business website mobile-friendly? Your audience is no longer in one place. People use all sorts of devices such as tablets, smartphones, laptops, phone watches to browse web. Keeping this in mind, plenty of brands went mobile-friendly in 2015. And we anticipate that more brands will take up this trend in the upcoming year. Mobile optimization will become the norm, rather than exception. So, it’s high time you changed the way you conceptualize and create SEO strategies for mobile searches.
Use unique images: While images aren’t as big of a referral source in Google as they used to be, having unique images on your site is valuable.
Local SEO to Become Even More Important: Since Google came out with its “Pigeon” update, local SEO has gained significant prominence forcing businesses and marketers to focus on a local tangent.
If you’re a small business that would benefit from ranking for very specific geo-focused terms but not much else, shore up your local SEO efforts (and then maybe focus on other marketing efforts once you start to see diminishing returns from your efforts there).
Always remember that the ultimate objective with any search engine optimization efforts is to get more exposure and traffic for your business or your site’s content. Look for ways that search engine traffic can help your business and site: don’t just chase after the latest SEO buzzwords or jump every time Google makes a recommendation that might improve your search rankings while hurting your overall business.