Marketing Online: Making Small Business more smart


Marketing Online: Making Small Business more smart

Every day we hear from business owners who think they need special skills to reach new customers online. Overwhelmed by the number and seeming complexity of online marketing options, they sit on the sidelines, eager to get in the game but confused about where to start.

Having a Mobile-Friendly Website

Help your site’s visitors to complete their objectives. They may want to be entertained by your blog posts, get your restaurant’s address, or check reviews on your products.

Making a mobile site requires prioritization. Start by working out what the most important and common tasks are for your customers on mobile. Being able to support these tasks is critical and this is why the measure of your mobile site is how well customers can complete their objectives.

A mobile-friendly website is one that adjusts its screen size so that mobile users only need to use their thumbs to navigate the page. Ultimately, your website’s screen must self-adjust while having right-sized images, fonts and well-placed links. Having a mobile-friendly website will help you reach your local market and may just position you higher in local online searches.

You can check if your website is Mobile-Friendly in the Google Mobile-Friendly Test Tool


Hummingbird Phrases

If the idea that SEO is dead crosses your mind or turns up in print, dismiss it. The fact is that nothing is really going to change in the way that we pursue the almighty ranking, with the possible exception of the resurgence of the long tail keyword, which was working its way back into our hearts anyway.

What is Hummingbird?
The Hummingbird is an entirely new algorithm. It approaches search engine queries in a brand new and intelligent way utilizing new technology combined with older features of the existing algorithms. It is named for the speed and accuracy of the tiny bird.

These queries included information-based queries, navigation-based queries and transaction-based queries.

• Information-Based Queries: Provide content that educates your customers about the types of products and services you offer.

• Navigation-Based Queries: Your content should also clearly define where you are located.

• Transaction-Based Queries: Your content should also define the types of brand-name products you sell and information about your website, in addition to information about your own brand.


Social Media Strategy

Knowing your audience is key for any business industry to grow more effectively. Not only does social media achieve this, but also has the tools to specifically target demographic variables of your intended audience; using customers personal information.

Social media platforms allow immediate feedback from customers; whether they are negative or positive. This provides valuable insight to customer’s perspectives; allows you to either enhance your product/service to better suit your customer’s needs or learn that customers are satisfied with your businesses offerings. The more followers, likes, comments and sharing that occurs on your social media platforms, increases your search ranking ability. Creating blogs and linking your businesses activities to your social media accounts further improves your visibility online and traffic to your website. It is important to maintain regular updates, videos and images as well as interactive and compelling content to drive this more effectively. The intention here is to build future connections and increase word-of-mouth.

Social media may not directly generate an overwhelming amount of sales; it does however enormously promote and increase the awareness of your brand and your business profile. The main purpose of social media is to build brand engagement and customer connections at relatively low costs. This is particularly beneficial for start-up businesses, SMEs and entrepreneurs. In addition, social media helps build immediate customer service relations and loyalty. Take note however and understand that social media alone does not bring about the insurgence of success a business requires to grow at full potential. Social media should be one that is integrated as part of your overall business digital marketing strategy.

Using Videos

If it’s done well, a video can generate a large number of links for a website; and often from some pretty reputable domains, too. I’m not just talking about a few links, either. I’m talking about hundreds or thousands of high-quality links in some cases.

The problem is there’s so much online video content that unless you create an exceptional video and have a great outreach/marketing plan, its success is going to be limited.

YouTube offers a description field where you can describe what your video is about. You can include information about where your business is located, in addition to any other information about your products and services. Therefore, then next time you make a video about your company, make sure you write a keyword-focused description of about 400 to 500 words in the description box.


Starting Your Own Blog

Writing a blog post is a skill. To keep your reader interested, you should think about structuring your text and writing in an appealing style. You can help your readers to grasp the main idea of your post by providing headings, subheadings and clear paragraphs. If people understand and like your text, they are much more inclined to share, like, tweet and link to your post. And that will increase your rankings! So, in order to improve your ranking in Google, you should definitely try to maximize your writing skills.

Your blog posts not only have to interest human readers – they also need to be constructed so that Google can find them, read them and appropriately display them in search results. Even brilliant content must be optimized in order to find its largest potential audience.

Many blog themes from WordPress and other CMS platforms are SEO-friendly right out of the box—but how you set them up, modify them and maintain them makes a big difference in Google’s ability to find and rank your blog’s content.

  • Avoid long blogrolls on the sidebar, because site-wide outbound links can reduce rankings.
  • Do not participate in link exchange programs.
  • Internally link relevant posts on your blog, but do it selectively.
  • Avoid keyword-optimized anchor text for outbound links unless they are extremely relevant and flow naturally within the narrative.
  • Use Google Webmaster Tools to identify and fix broken links and other SEO-unfriendly site issues.
  • Have your own domain.
  • Have all versions of your blog resolve to the www.domain version.
    Use Custom robots.txt to prevent Google from crawling pages you don’t want indexed, such as off-theme content.
    Improve page loading speed by upgrading hosting, clearing your cache, compressing images and other techniques.

There are currently 4.8 billion webpages in existence. All of them are desperately trying to say something, but only those webpages that are devoted to their local market will end up reaching their local customers. Use those aforementioned keywords and keyword-phrases within your blog’s content. Combine text with vivid images, colorful infographics, eye-catching pictures and engaging video. The more time customers spend on your website, the more likely they are to call.

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