Ways to Boost Your Website’s SEO for Free


Ways to Boost Your Website’s SEO for Free

Find better keywords.

Optimize for keywords that are closer to your website and have fewer competitors. Google’s Keyword Tool in AdWords is a free tool that should give you all the data you need.

404 errors.


The HTTP 404 Not Found Error means that the webpage you were trying to reach could not be found on the server. These errors are like dead ends, and nobody likes dead ends. For help, see this article.


Write a unique title tag for every page.

On a well-designed website, you don’t have multiple pages devoted to the same topic over and over again (duplicate content, anyone?). So don’t repeat the same <title> tag text over and over again! Ensure each page has a unique <title> text string, reflecting the targeted keywords used in that page. Every page should have a title tag, of under 70 characters, that describes the page, features the desired keyword and is unique from every other title tag on your website.

Write a fascinating meta description for every page.

A page title and meta description should concisely say what the content on a page is about. If you use the same title and description on each page then those titles and descriptions aren’t relevant to the content on the pages and search engines don’t want to display results that aren’t relevant to the keywords a user is searching for. Every page should also have a meta description, under 160 characters, that more elaborately describes the page.

Include social media integration.

Every article on your site should be accompanied by social share icons. If you sell a product or run a full-fledged eCommerce site and you haven’t added share buttons to your product pages, you are missing out on a whole host of potential social impressions. Social shares serve as indirect ranking signals, giving you the opportunity to earn more inbound links, which pass authority back to your site. Similar to eCommerce sites, if you have resources, articles, a blog or other valuable content on your site, you should attempt to make it as simple as possible for readers to share it with others. Social media share buttons should be displayed somewhere easy to see.


Optimize your website loading speed.

Optimize the speed of your website can be as simple or as complicated as you make it. Website performance subsequently impacts search engine rankings developed under proprietary and undisclosed algorithms, incorporating key factors including page speed, user experience, website responsiveness and a whole lot of other website performance metrics.  There are several ways to make a site faster, such as reducing image sizes, adding a caching plugin, switching hosting providers and deleting unnecessary plugins.

The absolute critical principle in maximizing website performance is to focus on page speed optimization from the ground up. Performance optimization plugins, server side scripts and final tweaks have minimal – however noticeable – impact on page speed and load times. Yet, Web developers and online business owners tend to overlook page load times in their website development and design strategies.

Anything slower than the blink of an eye – 400 milliseconds. Engineers at Google have discovered that the barely perceptible page load time 0.4 seconds is long enough to cause users to search less.

one in fourth visitors would abandon the website if it takes more than fourth seconds to load. 46 percent of users don’t revisit poorly performing websites. Website owners have mere five seconds to engage visitors before they consider leaving. 74 percent of users accessing the mobile site would leave if it takes longer than five seconds to load.

You can check how fast every element of your Website load and improve the slow-loading items. For help use Google’s PageSpeed Insights Tool.

Earn good links and remove low-authority sources links

As a consistent strategy, link-building demands heavy investment. Links aren’t everything in SEO, but search professionals attribute a large portion of the engines’ algorithms to link-related factors. Through links, engines can not only analyze the popularity websites and pages based on the number and popularity of pages linking to them, but also metrics like trust, spam, and authority. Trustworthy sites tend to link to other trusted sites, while spammy sites receive very few links from trusted sources. Authority models, suggest that links are a very good way of identifying expert documents on a given subject.

It’s no surprise that the Internet contains massive amounts of spam. Some estimate as much as 60% of the web’s pages are spam. In order to weed out this irrelevant content, search engines use systems for measuring trust, many of which are based on the link graph. Earning links from highly-trusted domains can result in a significant boost to this scoring metric. Universities, government websites and non-profit organizations represent examples of high-trust domains.

Optimize your images

When a customer goes to your site, it can take a while depending on how large your files are. Specifically with images, the larger the file size the longer it takes a webpage to load.  Your images should be optimized for SEO too, title them appropriately, add descriptive alt tags and keep them in the proper format.

Alt tags are a text alternative to images when a browser can’t properly render them. Even when the image is rendered, if you hover over it with your mouse pointer, you can see the alt tag text created for that image (depending on your browser settings).

The alt attribute also adds SEO value to your website. Adding appropriate alt tags to the images on your website can help your website achieve better rankings in the search engines by associating keywords with images. As a matter of fact, using alt tags is probably the best way for your ecommerce products to show up in Google image and web search.

Optimize for mobile devices (Mobile-Friendly)

Getting good, relevant answers when you search shouldn’t depend on what device you’re using. You should get the best answer possible, whether you’re on a phone, desktop or tablet. The majority of Google search now occurs on mobile devices, so if your site doesn’t display attractively for mobile users, you could be missing out on a huge chunk of traffic. Also, Google will not display your website prominently in mobile search results if your website isn’t mobile-optimized. Google is rolling out an update to mobile search results in May that “increases the effect” of its mobile-friendly ranking signal.

A webpage is eligible for the “mobile-friendly” label if it meets the following criteria, as detected in real time by Googlebot:

  • Avoids software that is not common on mobile devices, like Flash
  • Uses text that is readable without zooming
  • Sizes content to the screen so users don’t have to scroll horizontally or zoom
  • Places links far enough apart so that the correct one can be easily tapped

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