How to maintain your SEO rankingKarlen Trimino
Update your site
One of the most common mistakes that small business owners make is not update their sites periodically. Google takes into account both content quality and content freshness as part of its ranking algorithm.
If you want to maintain your keywords, you should update your content by adding an assortment of videos and images to your articles. Take the time to improve the visual appeal of your business. Doing your website’s layout better, will reduce bounce rates and increase the likelihood of your visitors engaging with your content.
Speed up your site
Any search engine wants to provide users a great user experience, just like Google, and a fast site improves overall site quality and increases user satisfaction.
Google urges webmasters to get their page load time down to less than one second for mobile devices, which is very fast.
Fortunately, making your pages load faster shouldn’t require you to hire a tech expert in your niche. Below are three easy to implement steps that will improve the speed of your website:
1. Minimize HTTP Requests: An HTTP request is made for each one of these elements, so the more on-page components, the longer it takes for the page to render.
- Streamline the number of elements on your page.
- Use CSS instead of images whenever possible.
- Combine multiple style sheets into one.
- Reduce scripts and put them at the bottom of the page.
2. Reduce server response time: Google recommends using a web application monitoring solution and checking for bottlenecks in performance.
3. Enable Keep-Alive: “A Keep-Alive signal is often sent at predefined intervals and plays an important role on the Internet. After a signal is sent, if no reply is received, the link is assumed to be down and future data will be routed via another path until the link is up again,” says wikipedia.
4. Enable gzip compression: “Gzip is the most popular and effective compression method currently available and generally reduces the response size by about 70%. Approximately 90% of today’s Internet traffic travels through browsers that claim to support gzip,” says Yahoo.
Gzipping reduces the size of the HTTP response and helps to reduce response time. It’s an easy way to reduce page weight. You can enable it by adding the following code to your .htaccess file:
AddOutputFilterByType DEFLATE text/plain
AddOutputFilterByType DEFLATE text/html
AddOutputFilterByType DEFLATE text/xml
AddOutputFilterByType DEFLATE text/css
AddOutputFilterByType DEFLATE application/xml
AddOutputFilterByType DEFLATE application/xhtml+xml
AddOutputFilterByType DEFLATE application/rss+xml
# Or, compress certain file types by extension:
Or, use the following PHP code at the top of your HTML/PHP file:
<?php if (substr_count($_SERVER[‘HTTP_ACCEPT_ENCODING’], ‘gzip’)) ob_start(“ob_gzhandler”); else ob_start(); ?>
WYSIWYG resources make it easy to build a Web page, but they sometimes create messy code—and that can slow your website considerably.
With images, you need to focus on three things: size, format and the src attribute.
- Reduce the file sizes of your pictures
- Name your images descriptively
- Optimize your ALT tags intelligently
- Use image site maps
- Know how to handle your thumbnails
Redirects create additional HTTP requests and increase load time. So you want to keep them to a minimum.
If you’ve created a responsive website, more than likely, you have redirects in place to take mobile users from your main website to the responsive version.
Build your social media presence
- Prioritize the social networks where your fans are likely to be.
- Add social media share buttons to the sidebar of your articles.
- Optimize your social profiles.
- Promote your social presence everywhere.\
- Focus On Visuals.
- Share useful, valuable content.
- Max Out Hashtags.
- Look for opportunities for discussion.
- Look at the content that drives interaction.
- Tie in blog posts.
- Hire a dedicated social media manager.